Tomorrow I am going to talk some more about building an audience and monetizing it for our tactic of the week. I planned on doing it today but time got away from me…
…which brings me to my thought for the night and how it relates to Valentine’s Day (sorta).
Valentine’s Day, at least the way it is celebrated is for the most part a manufactured holiday to force people to (financially usually) display their love and gratitude for one another.
The thing is gratitude shouldn’t have to be brought to you by Hallmark.
Kanye West has a lyric in one of his songs that says “If you admire somebody you should go ahead and tell them people never get the flowers while they can still smell them.” and I think that is doubly important in business.
I make a point to occasionally send all my clients an email thanking them for trusting us wit their business.
And I try to take the time to thank my team both individually and as a group for everything they do.
And while I know I still come up short in the gratitude department, I think even this effort makes a big difference, especially because it is genuinely deserved gratitude… not manufactured by Hallmark gratitude like a lot of what we see on Valentine’s Day.
So don’t wait for some corporate holiday take the time to thank the people in your business and life that deserve it. Either directly or indirectly it will come back to you… and even if it doesn’t, they deserve it anyway.
I want to sincerely thank all of you for taking a few minutes out of your day to read the words I throw up on your screen. It means a lot to me, and I look forward to doing it every day.
Talk to you tomorrow.