Good evening everyone.
A while back I wrote a blog post about the addiction that is “new” If you don’t want to check it out (though it is short, and important so I hope you will) the summary is this… Everyone is addicted to getting something new. Whether its a new car, new boyfriend/girlfriend, or some new information. Its that last one that has been on my mind… new information.
SEOs and marketers in particular are guilty of this.
For example a large number of SEOs have been attending a “conference” this week. A conference that is a day day flight for many people. Many of them that I have spoken to are looking to learn “the hot new secret SEO techniques”.
This is problematic for a few reasons.
The first is… SEO is pretty easy, and despite what many will tell you it hasn’t changed much in the last few years. There just aren’t that many secrets to reveal.
The other is… almost one of them have truly mastered the things they already know and skills they already have. If their clients are lucky, they are “good enough” at them. But here they are trekking off to the other side of the world likely spending thousands of dollars to get a fix of “New”.
That brings me to my point. Today my karate teacher said, as he had us do the same thing over for about the dozenth time that this is where skill comes from “going deep instead of going wide”. Meaning learning one thing really well through practice and repetition, instead of learning several things and being “good enough” at them. I am certainly guilty of this. I have thousands of dollars worth of courses to prove it.
In recent months I have focused in on a few key areas though:
– Platform development
– Teaching SaaS SEO
It could be argued that is even too much, but I am working on going deep on them and not going any wider by adding other things. So that’s kind of the point I want to make today.
Figure out what one thing you want to make the core of your business and learn everything about it. Be better at it than anyone else. Go deep.
What are you going to go deep on? Let me know in the Profiit Academy Facebook Group.
Talk to you tomorrow.