Good Evening,

How much time do you spend testing new techniques and strategies?

I have an SEO background, as do many of you.

SEOs love to test different techniques and strategies, often to their detriment, and I have been very critical of this in the past… and I stand by it to an extent… testing new things when current things still work, or basics aren’t in place is not the best use of time.

However I think I have often gone too far the other direction because I have been getting away with it, at least in SEO.

But I am going to step up my testing, and R&D in the coming weeks.


(hopefully Beavis & Butthead doesn’t offend anyone, I apologize if it does)

For example I am playing around with internal search algorithms on directory sites like Yelp (much as I dislike them) as well as some Google maps techniques that I previously didn’t try because again, what I have been doing for years still works.

Also been spending a LOT of time working on SEO for Legiit which is a whole different animal than anything I have ever worked on before.

But testing new things leads to new opportunities to offer your clients a better experience, added value, and so on.

It also diversifies your income streams and leads to more Profiit.

For example if if the Yelp technique works out I am going to sell it to all my existing clients, use it as a new offer for potential prospects, and teach it to my students in Superstar SEO Academy.

The point I am trying to make here is do the basics, do what works, but put aside some time to test and learn something new.

Talk to you tomorrow.


Chris M. Walker
A serial Internet Entrepreneur who is on a mission to empower entrepreneurs globally to reach new heights through the power of shared knowledge, community, and operating with integrity.

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