You know what the biggest addiction in our society is?

Its not drugs, its not alcohol, its not sugar, its not sex or any of the other things that come to mind when we think of addiction…

Its… New

  • New News
  • New Techniques
  • New Products
  • New Strategies
  • New Toys
  • New Technologies
  • New Social Media Alert
  • New Year etc…

People are always looking for that dopamine hit that something “New” gives them.

Entire industries are based around satisfying this craving.

Like the little read 1 next to the bell on my Facebook right now letting me know I have a NEW notification.

The problem with this is, it keeps people in a perpetual cycle of needing something new to feel good, and thus they never truly learn anything to its fullest.

Its a question I get in business, particularly from people doing SEO.

What’s the “New technique everyone is doing?”

“What’s the latest and greatest link strategy?”

“When does the new video/content come out?”


But when I dig a bit deeper… those people have rarely even mastered the basics and fundamentals.

I trained in Shaolin Kung Fu for several years.

To make it to black sash (they call belts sashes) it would take 5 – 10 years.

Most people never made it past yellow because in order to learn you have to spend time doing the same thing over, and over again, mastering every nuance, and not getting a hit of “New” very often.

And even making it to black sash meant that you had mastered the basics and the real training could begin… and 90+% never made it that far.

The problem is you can’t have true success or gratification if you are constantly going to the dealer of your choice to get a fix of New.

Break the cycle of “New”.

Find something you are passionate about and go all in on it.

Learn every in and out of it.

Learn every nuance.

Master it.

Then teach someone else how to do the same.

Break the habit.

Break the cycle of addiction.

Stop needing new, start mastering something, and go make a difference.



Chris M. Walker
A serial Internet Entrepreneur who is on a mission to empower entrepreneurs globally to reach new heights through the power of shared knowledge, community, and operating with integrity.

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