I don’t need money

I make what I consider to be pretty good money.

That’s not bragging its just true.

The truth is though, I could be making A LOT more money right now if I wanted to.

But I choose not to for 2 reasons.

1) I respect the people that have trusted me with their business in the past too much.

2) I think evergreen and long term.

Let me explain.

I rarely send any kind of sales email to the tens of thousands of email subscribers I have.

I could. I get people asking me all the time to promote their course, their website, or their software.

Some of them are good products, some are… not.

I could also jump over to JVZoo and pick out a few offers, send some emails and make a few thousand dollars every time.

But I don’t because it is not in the long term best interest of my customers and in turn not in mine either.

I promoted 1 product a little over a year ago and it made me thousands of recurring dollars.

It was a decent product but here we are nearly a year later and hardly any of them are still using it… so I failed them that time and it still bothers me.

I could pick out another offer and be aggressive and pushy with my sales techniques and people would probably buy because they trust me… but others would hate it and not trust me anymore.

Even with a great lead generation machine in place that is not sustainable long term, and even if it is its not the way I want to do business.

I would much rather take care of a smaller customer list and have well earned trust from them, than to make an extra 10k – 20k a month that I absolutely do not need.

Which leads me to my second point… I don’t need more money right so I can think long term and look at the big picture.

Take Legiit for example. Right now I personally don’t make a ton of money from it (if you don’t believe me just do the math of how much it takes to make a LOT of money 10% of a sale at a time).

A lot of beginning entrepreneurs and business people aren’t willing to do that and can’t handle the slow burn of waiting for something to grow.

But the thing is it grows every month, solves more user problems every month, and is evolving into something amazing that will not only help a lot of people, leave an impact, and do things that no other platform can offer… it will also end up with a 9 figure+ valuation that will indeed make me a LOT of money.

It may take 5 – 10 years to get to that point… but that’s ok. I don’t need that money now.

I am thinking evergreen. I am thinking big picture.

I apply this to every area of my business.

For example the way I teach SEO in Superstar Academy isn’t the fastest way to rank.

  • I don’t teach to spam thousands of videos a day to Youtube 
  • I don’t teach how to verify hundreds of fake Google businesses.
  • I don’t teach to install a plugin, generate hundreds of thousands of pages and hope that some of them rank.

(I do play around with stuff like that for fun and give it away on my Youtube channel http://superstarseo.tv)

I teach SEO that takes some work… but is evergreen.

When you do SEO the way I and the other coaches teach it is going to last.

Often I don’t even know when a new algorithm change comes out because the way we do SEO doesn’t get affected by them all that much.

  • That’s NOT sexy. 
  • That’s not fun. 
  • That’s not going to generate me as many new students as someone that can offer hundreds of first page rankings with the push of a button.

But that is what is best for my students, and their business so I owe it to them to see that they learn that way… even if it costs me money right now.

I don’t say all of this to hold myself up as some sort of “above it all” purity pony.

I am still a marketer, businessman, and entrepreneur and want to make money as much as most anyone else.

I just don’t need the instant gratification of having it right now.

This isn’t just me, some of the most successful people in history have thought this way.

Amazon only became profitable in recent years… and now Jeff Bezos is one of the wealthiest people alive… he was patient enough to wait because he saw the big picture and built something that has changed the world.

So my challenge to you is this.

First find a way to make a stable enough income to live a comfortable life.

I suggest grabbing a $1 trial of Superstar Academy to learn how my students and I do it. https://superstarseo.com/trial

Then figure out where you want to be in 5, 10, 20 years etc… and start making everything you do move you towards that goal.

Choose a goal, create a path to it, execute on it, and be a success.

You owe it to your future self.

You owe it to the world.


Chris M. Walker
A serial Internet Entrepreneur who is on a mission to empower entrepreneurs globally to reach new heights through the power of shared knowledge, community, and operating with integrity.

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