Good Evening!

There is a lot to do in a business.

You have the stuff that takes up 80% of your time (admin, employee management, taxes etc…)

And you have the 20% of stuff that actually helps your business grow, thrive, and… Profiit

Contained in that 20% is a lot of different things to consider and act on.

So its critical that you choose the right things to focus on.

There is a pretty easy trap to fall into where you are doing a little of everything but not focused on making one particular thing grow.

You are probably doing a little bit of sales, a little bit of marketing, a little bit of product creation, a little bit of outreach, a little bit of fulfillment etc…

The problem with that is that you just end up with a bunch of half done, mediocre work.

Something I have found that really helps improve my businesses is to get the critical stuff to a manageable level, then pick one thing, set a goal for it, and focus on that as much as you can.

Take everything else in your business and twist it to that goal until you get there.


What You Focus On Will Grow


For example.

I hovered around 4,400 YouTube subscribers for MONTHS.

As recently as early November I decided that I wanted to have 5,000 by the end of the year (there is a STRONG Correlation between YT activity and sales btw)… so I took every resource I had and put it in service of that goal.

  • I started putting out more videos
  • I sent a broadcast to my entire email list
  • I started a sequence in my email automation
  • I gave my Facebook groups some content they really wanted to they would subscribe
  • I came up with some clever ways to get people to my one click subscribe link
  • …and so on

And in less than 3 weeks I hit, and obliterated my goal!

Had I just been half paying attention to it I wouldn’t have made it by the end of the year, let alone the end of the month.

All because I decided to focus on that, and watch it grow.

So I want each of you to look at some of the things in your 20%. Find one that, growing it, would vastly increase your Profiit, set a goal for it, then go all-in on it until you get there.

What will that be for you? Let me know in the Profiit Academy Daily Facebook Group

Talk to you tomorrow.


Chris M. Walker
A serial Internet Entrepreneur who is on a mission to empower entrepreneurs globally to reach new heights through the power of shared knowledge, community, and operating with integrity.

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